ABSTRACT:

Pre-eclampsia is a leading cause of maternal morbidity and mortality in Indonesia. A significant factor contributing to this issue is the low level of understanding among mothers regarding pre-eclampsia, which often results in pregnant women failing to recognize its signs and symptoms early on. This lack of awareness can lead to delays in seeking medical assistance, which can have serious consequences for both the mother and the fetus. To address this gap in knowledge, effective educational initiatives are essential, and one promising approach is the use of media. The objective of this study was to develop an animated video as an educational tool aimed at enhancing pregnant women’s understanding of pre-eclampsia. This research employed a development approach, consisting of several key stages: research and information gathering, planning the preliminary product, conducting preliminary field testing, revising the main product, and finally executing main field testing. Throughout this process, the animated video underwent validation by both material experts and media specialists to ensure its content and presentation were appropriate and effective. Once the video was revised and produced, it was tested with a sample population consisting of 100 pregnant women from the Want Jaya and Darul Imarah districts in Aceh Besar. Participants were selected using a quota sampling technique, with 50 individuals from each district. The results of the validation process indicated an average percentage of 70.4%, categorizing the video as “Decent” for educational purposes. Furthermore, the effectiveness of the video was assessed through a pre-test and post-test evaluation. Statistical analysis using the Wilcoxon test revealed a significant difference between the average knowledge scores before and after viewing the video (p-value < 0.05). This finding highlights the positive impact of the animated video in enhancing the knowledge of pregnant women regarding pre-eclampsia. In conclusion, the study demonstrates that animated videos are a suitable and effective medium for increasing awareness and understanding of pre-eclampsia among pregnant women. By leveraging modern technology and engaging visual content, this educational approach can help empower mothers with the knowledge they need to recognize the symptoms of pre-eclampsia early and seek timely medical intervention, ultimately improving maternal and fetal health outcomes.

KEYWORDS :

Pre-eclampsia, Educational Media, Animated videos, pregnant women.

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